SETUP OF MARKETING STRATEGY
AND INTERNATIONAL BUSINESS DEVELOPMENT

The client asks IA International Advisors for consulting on the launch and market penetration of a new service in Italy and abroad.

ACTIONS

IA International Advisors’ consultancy includes the initial interaction with the agency for the definition of the new service brand identity and the strategic phase of global business development and lead generation:
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Customer’s Core Value and USP definition
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Partnership with the client’s communication agency for the design and creation of logo, technical claim, corporate identity
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Brief setup for the agency aimed at creating the website and BTL material
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Lead generation and global business development strategy process

PROJECT ACHIEVEMENTS

Considering the urgency expressed by the client in undertaking this project for the launch of the new service, IA International Advisors promptly focused on managing the request to allow maximum performance in the shortest time.

The branding activity was carried out in less than two months, in partnership with the client’s agency. It led to the customization and development of several communication supports such as: new website pages, leaflets and multilingual presentations.

With the availability of the communication material, the brand launch phase started and simultaneously lead generation actions were activated, resulting in the identification of 500 companies in one month and the management of 900 contacts in six months.

Thanks to the intervention of IA International Advisors, the client acquired a significant new market share, intercepting all the operators in the sector in approximately nine months.

International Joint Venture

Production Site in the USA